Small business owners are usually preoccupied with dozens of various tasks every day.
Dealing with new and existing clients, onboarding new employees, and dealing with business tasks are just their core activities.
Making their business more visible in the online environment is another important task.
However, many business owners don’t have time to deal with online branding.
We’ve been there and we know what it looks like.
That’s why we’ve put together five time-saving tactics for improving your online visibility.
1. Schedule your social media posts
Everybody knows that social media are trend-setters in the online business community.
If you use them properly, you can attract thousands of Internet users to your business.
In a nutshell, your social media posts need to be informative, concise, and witty, in this particular order.
Publishing such posts will ensure that you provide your audience with relevant data in a clear and funny way.
This is what most social media users expect: getting something they can benefit from while having fun.
Also, it’s important to bring a special plan for your social media presence.
On the one hand, you can handle each of these networks separately. For instance, you might want to focus on Instagram more than on other social media. This is something that every business that relies more on images will do.
In line with that, your publishing schedule might differentiate from the one on Facebook or Twitter.
On the other hand, if you want to publish all your posts across social media, you can make use of some scheduling tools. Once you set the publishing time, you can concentrate on your core tasks. Each of these tools will publish your posts at the scheduled time.
2. Bring a content strategy
Many websites and blog sections look the same today, content-wise.
The main reason for this lies in the fact that many blog and website editors write about the same things.
As a result, Internet users usually come across similar topics or the same generic tips.
We think that SMB-owners should take a different stand if they want to stand out from the crowd.
What’s necessary here is a clear content strategy. It doesn’t have to be anything academic or fancy. You can write your content strategy on a piece of paper.
If you want to be different from most other websites, it would be wise to base your content on authenticity.
Talk about your personal experiences and share your business stories with your audience.
Support your claims with photos, videos, and infographics.
Also, give your clients and other collaborators a chance to talk about your business.
All these features will add to the originality of your online business presence. People like true stories because they can relate to them more easily.
So, you will raise interest in your business, which should also lead to higher visibility on the Internet.
3. Provide a special value in blog posts
Closely related to the previous paragraph, every SMB-owner can make their blog different from other similar content sections.
They can do that by providing a special value on those pages.
We’ve already said that authenticity is the key to higher conversions. But what elements make authenticity?
In addition to your personal stories, you can share some business hacks that have helped your business improve.
For instance, you can explain to the beginners in your industry how to deal with taxes.
Also, you might want to share some good and bad examples of different onboarding processes.
Describing where you made mistakes regarding your first employees can help a new business owner in their first steps.
When it comes to the current affairs in the industry, always try to connect your examples with those trends.
Still, bear in mind that other similar websites will publish analytical articles regarding those events. Hence, feel free to give such topics a pass if they can’t be personalized.
Last, but not least, make sure to legally protect your original blog posts to prevent any theft of your personal stories.
4. Encourage readers’ engagement
For a small business owner, every single customer is important.
The same goes for their online places – every new visitor or reader deserves respect.
You can never tell where getting shared by only one influencer can take your business.
Therefore, it’s recommended for SMB-owners to encourage readers’ engagement on their websites.
For starters, enable leaving comments in the blog section. Perhaps no one will ever leave a comment there. But maybe your readers will feel the urge to comment on your blog posts.
Whenever you have a discussion, it means that you’ve managed to emotionally involve your readers into your business.
From there, turning them into leads is not far away.
Apart from that, always ask your followers on social media to leave comments below your posts.
That’s why we’ve pointed out that social media posts need to be entertaining. They’re more likely to inspire readers to offer their view of every such post.
5. Invest in website appeal
It’s easier to improve your online visibility if you have an attractive website at disposal.
A simple structure, clear organization, and relevant content make an attractive website.
When it comes to visuals and design features, they’re important but as the glaze around those first three elements.
It’s also important not to overdo with too many elements on the website because that could repel some visitors.
As the guys that work on the Web application development services in Houston claim, only a complete and user-friendly website will generate leads.
What’s more, it would be clever to leave some room for the development of a web app.
Some Internet users are more likely to start using the services of a business if they can use an app, as well.
Of course, this will depend on the type of business and the goals that its owners have.
Ensuring and maintaining online visibility isn’t a simple thing for a small business owner.
Your chances will be better if you rely on your own experiences, hacks, and achievements.
What you can do is to share some of these features in your content bits, on your blog, and via your social media posts.
That way, your website visitors and potential customers will recognize your unique approach to business.
And if they see a well-structured and useful website when they come to visit you, they’ll be happy to become your regular followers.
In turn, your online popularity will grow, which should result in higher conversions and, ultimately, higher revenues.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.