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10 Must-Have Digital Marketing Tools to Elevate Your Campaigns

Digital marketing covers a lot of different marketing activities. Email marketing, content marketing, social media marketing (SMM), and all other similar campaigns fall within the umbrella of digital marketing.

In this post, we’re going to tell you about some online tools that you can use during these various digital marketing approaches to make them easier and more effective. These tools can help you elevate your campaigns.

1. SEMrush

Semrush Dashboard Screen
Source: Semrush.com

Starting off our list, we have SEMrush.

SEMrush is a popular name in the world of digital marketing, particularly in content marketing. It is an online suite containing various tools that can help you understand the best type of content to create for your website and get the most engagement. It can help you perform the following tasks:

  • Search keywords and their respective volumes and difficulties. This is vital when creating SEO content.
  • Get the traffic/keyword analytics for websites to measure their performance and authority.
  • Find competitors for your website to refine your own content strategy.
  • Find keyword intents to decide the tone/style of the content.
  • Analyze and gauge the performance of your web pages to decide content changes and overhauls.

There is a lot that you can do with SEMrush to improve your website’s content marketing game. It can help in improving your website’s SEO standing and get more clicks and traffic.

The good thing about SEMrush is that it is available (albeit in a limited form) to even free users. As a free user, you can use some of the tools offered by SEMrush for a limited number of times daily.

2. ChatGPT

ChatGpt Dashboard Screen
ChatGPT Dashboard

ChatGPT is an AI assistant that can help you with pretty much everything. It can create content for you, proofread some of your own existing stuff, suggest topics and outlines, and much more.

In digital marketing, ChatGPT can be very useful. You can utilize it for the following tasks:

  • Brainstorming ideas and topics for your content.
  • Creating short-form and long-form content for social media posts and blogs.
  • Checking and proofreading content, such as blogs and copies.

ChatGPT is free to use for everyone. There is an advanced model, GPT-4o, that free users can use for a few queries. It can be purchased in “ChatGPT Plus” for unlimited use.

3. Grammarly

Grammarly Dashboard
Source: Grammarly.com

Grammarly is also a very useful tool for digital marketing. In almost every type of digital marketing, written content plays an important role. Even for podcasts and other forms of audio content, the written content, i.e., the script, has to be spot-on.

Grammarly can be used to check for grammar and spelling mistakes in the content. It also helps in improving the flow and delivery of the content so that it is easy and impressive to read.

Here are some features of Grammarly that make it excellent to use:

  • It can be used as an online tool on the official website as well as an extension of Google Docs and MS Word. This feature makes it versatile and handy, as you can utilize it wherever you want.
  • It highlights the grammar and spelling mistakes in the content, along with their correct suggestions and explanations. This feature helps you understand the error so that you don’t make it in the future.
  • Grammarly allows you to fix readability and delivery issues in the content, along with grammar and spelling corrections.
  • It can also be used to look for plagiarism or AI-written content in the text, which you can use to achieve your content optimization goals.

Like ChatGPT, Grammarly operates on a “freemium” model. There is a free version that everyone can use, along with a premium version that you can pay for.

4. Plagiarism Checker (Small SEO Tools)

Vocal Media SEO Tools
Source: Vocal Media

Although Grammarly (mentioned above) is capable of checking plagiarism in content, it is best to use a separate tool for it as well. For this purpose, you can use the plagiarism checker by Small SEO Tools.

By checking for plagiarism in your content, you can make sure that it is original and unique. These factors are vital for content quality, which makes the content worthy of reading.

In SEO, plagiarized content can be very harmful as it can cause the publishing website to be penalized. This can drop the site’s rankings, and hence, the entire marketing campaign can become ineffective.

Here are some of the things that make the Plagiarism Checker by Small SEO Tools worth using:

  • It has a free and paid version, the former of which allows users to enter 1,000 words in one go.
  • It allows users to check for plagiarism in content by using a URL.
  • It provides users with the option to exclude a specific URL if needed.
  • This tool creates and provides a detailed report that shows the exact places in the content that contain plagiarism.
  • It checks for exact plagiarism as well as paraphrasing plagiarism, i.e., such similarities that are not 100% matching with another source, but have a strong resemblance.

5. MailChimp

MailChimp Dashboard
Source: MailChimp

MailChimp is not exactly an online tool. Rather, it is a whole online suite that provides a range of different tools and serves a range of different functions.

It is a useful tool for email marketing, which is a popular and staple type of digital marketing employed by companies and brands of all sizes.

With MailChimp, you can do the following things:

  • Create email messages using the provided templates.
  • Automate emails and follow-ups depending on user activity
  • Automate customer journeys on your online store (set triggers for reminder emails or newsletter offers, etc.).
  • Segment your audience into groups and treat them differently in your email marketing campaign.

And so forth.

MailChimp provides different packages and bundles that you can buy depending on your needs and requirements. There is a free plan that you can use as well as a 14-day trial to get an idea of how this tool works and benefits you in your digital marketing campaign.

6. Canva

Canva Working area
Source: Canva.com

Canva is an online platform that you can use to create graphics and visuals for your marketing needs. It allows you to make images and graphics of all types, whether it is a social media post banner or a featured image for a blog. You can also use it to make graphics for your website, such as icons and symbols.

There are many remarkable features and functions that you can enjoy with Canva. Here are some of them:

  • A vast library of templates, graphics, pictures, and other elements to help you build the visuals you want.
  • User-friendly interface that allows you to easily create visuals using a smooth drag-and-drop mechanism.
  • Allows you to incorporate existing images into your design by using the upload features.
  • Comes with a ton of photo-editing features that you can use to edit your existing images.

Canva is also available in a “freemium” model. There is a free version available for everyone with limited elements and features. However, if you want to unlock the full functionality of the platform, you can buy the paid version.

7. IP Location

IpLocation Website Screenshot
Source: Iplocation.io

Iplocation.io is an online platform that primarily provides tools related to networking. However, other than the networking and DNS-related tools, there are a host of other productivity tools available on this platform as well.

These productivity tools can be very helpful for content creation and SEO.

For example,

  • You can use the word counter to make sure that your content fits your publishing criteria.
  • You can use the robots.txt file generator to make a robots.txt file for your website, controlling how search engines interact with it.
  • You can use the Open Graph Generator to make the OG tags and code for your website. Open Graph decides how your website appears when shared on social media, which can impact the number of clicks it gets.

Unlike the other tools and platforms that we’ve shared in this list, IP Location is completely free to use and does not require any sort of subscription purchases or registration.

8. Hootsuite

Hootsuite digital marketing tools
Source: Hootsuite.com

Hootsuite is an online platform that can help with your social media marketing campaigns. It allows you to perform a variety of different tasks, such as content creation, social media sharing and publishing, as well as engagement analysis.

Here are some details of how Hootsuite can help you elevate your digital marketing campaigns.

  • Hootsuite has its own AI writer named OwlyWriter AI. You can use it to create captions for social media, along with other types of long-form content for your SMM campaigns.
  • Hootsuite provides a range of different analytics that can help you understand the best time to post on social media and maximize engagement.
  • It also lets you track your brand mentions so that you can see the public sentiment towards our company. This allows you to adjust your marketing strategy to meet customer demands.

Hootsuite is not a free tool, unlike some of the others that we’ve mentioned above. It offers a 30-day free trial that you can use to get an idea of how the platform works.

9. SurferSEO

SurferSeo
Source: Surferseo.com

SurferSEO is a tool made specifically for SEO. SEO (Search Engine Optimization) is a branch of content marketing in which a website is optimized to appear high in the search results and attract online visitors.

For this purpose, it is important for the content to be properly optimized. SurferSEO is a tool that helps you with this.

Here are some of the main features and functions that describe SurferSEO:

  • You can use it to create content with AI. It also provides an online editor that you can open to write content on your own.
  • When writing/generating content, SurferSEO shows you different keywords that you can adjust to make it SEO-friendly.
  • SurferSEO also guides you on various other metrics, such as content length, heading, paragraph, and image count, to help ensure that your content is optimized for SEO.

10. Mangools

Mangools Digital marketing tools
Source: Mangools.com

Mangools is an online platform that provides a range of different SEO-related tools. As a digital marketer, you can find this platform very useful.

Just as Iplocation.io provides many different online tools in one suite, so does Mangools.

Below is a list of the various tools that you can use, along with their benefits for SEO specialists.

  • Keyword finder: You can use this tool to look for keywords to write content on.
  • SERP viewer: You can view the SERP listing for any keyword from any location that you want.
  • SERP simulator: You can use the SERP simulator to test your meta title and meta description and see how they will appear once indexed.

All of these various tools can be very beneficial for SEO specialists. They are all free to use.

Wrapping Up

If you add these tools to your existing lineup, you can elevate your digital marketing campaigns to the next level. You can perform marketing-related tasks quite easily, saving time and hassle.

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